Jurnal Ilmiah Poli Bisnis

K-Beauty Craze in Indonesia: A Study of Consumer Purchase Intentions

Nasar Buntu Laulita, Jesslyn Clorina — Tue, 31 Oct 2023 00:00:00 +0700

This study investigates how brand ambassadors, digital marketing and brand image influences consumer purchase intention for beauty products in South Korea with brand trust as a mediating variable. This research involved 230 people from Indonesia who had bought beauty products from South Korea in which purposive sampling method is applied in the collection of relevant data. Partial Least Square (PLS) data analysis method is applied which is then processed in the SmartPLS software. It is found that brand ambassadors and digital marketing does have a positive and significant effect on brand trust. On the other hand, brand ambassador, brand image and brand trust have a significant positive effect on purchase intention as well. The mediation results show that brand trust as a mediator can mediate significantly and positively between brand ambassadors on purchase intention, which means that through well-known brand ambassadors with a good reputation, they can help company brands in maintaining consumer trust in brands and encourage interest in buying products indirectly.

Strategy for the Development of Kampuang Minang Tourism Village in Nagari Sumpu, West Sumatra

Siska Mandalia, Nadrah Apriliana — Tue, 31 Oct 2023 00:00:00 +0700

The study delves into crafting a holistic development plan for Kampuang Minang, a promising tourism village in Nagari Sumpu, West Sumatra, utilizing the SWOT analysis framework. It aims to identify the village's internal strengths and weaknesses while leveraging external opportunities and mitigating threats for sustainable tourism growth. Through an extensive SWOT analysis, the research uncovers Kampuang Minang's strengths in cultural heritage, natural beauty, and traditional practices. Using these findings, it proposes a strategic framework aligned with responsible tourism principles, emphasizing the preservation and promotion of local customs to offer authentic experiences. The strategy suggests investing in infrastructure and accommodations to address weaknesses and enhance visitor experiences. To seize opportunities and tackle threats, it emphasizes sustainable practices, positioning the village as an environmentally conscious destination. Marketing strategies are recommended to attract a diverse tourist base. Collaboratively designed with local stakeholders and experts, this strategy holds the potential to boost the village's economy while safeguarding its cultural and natural essence. Continuous monitoring and adaptation are crucial for its success and alignment with evolving community and industry needs.

Pengaruh Rasio Keuangan terhadap Stock Price: Perusahaan yang Terindeks di JII70

Jessica Novia, Candy Candy — Tue, 31 Oct 2023 00:00:00 +0700

The capital market can play two very crucial roles in the country's economy, namely the role of economy and finance. For these two roles, some parties act as investors and as issuers. Seeing the existence of parties as investors, of course, there will be hope to profit, where the size of the return obtained depends on the company's stock price. However, the company's stock price continues to change every period because of influencing factors such as return on assets (ROA), debt on equity ratio (DER), current ratio (CR), and so on. In previous studies, these factors have not provided consistent answers on whether they affect stock prices. Therefore, to find out the actual results, this research was conducted. The object used is a company indexed in JII70. The selection of this object is due to the lack of research using Sharia objects. JII is a type of index in which there are 70 types of Sharia stocks with high liquidity listed on the IDX, Panel regression analysis is the analysis method applied in this study, where the study results show that ROA can significantly positively influence the stock price. In contrast, DER and CR cannot substantially affect the stock price

Increasing Tourist Visits Through Ecotourism Elements, Electronic Word of Mouth and Destination Image

Dian Rani Yolanda, Laela Susdiani — Tue, 31 Oct 2023 00:00:00 +0700

This study aims to examine the effect of ecotourism elements, electronic word of mouth and destination image on visit decisions. This study is an explanatory research with quantitative methods. The object of this study is the Harau Valley Area, Lima Puluh Kota Regency in West Sumatra. The non-probability sampling method with purposive sampling was used to determine the sample for this research. The sample of this study were respondents aged more than 18 years who had visited and accessed information related to the Harau Valley tourist attraction through the website and various existing social media sites such as Facebook, Instagram, and others. This research utilizes primary data obtained through field research by distributing questionnaires directly to 170 visitors in the Harau Valley Tourism Area. Multiple linear regression were used as the test tools for this study. The data was processed using the SPSS program.The results show that there are significant influence between ecotourism elements, electronic word of mouth and destination image on visit decision.

Pengaruh Risiko Kredit terhadap Profitabilitas pada Bank Perkreditan Rakyat di Kepulauan Riau

Alexander Alexander, Fendy Cuandra — Tue, 31 Oct 2023 00:00:00 +0700

The purpose of this research was to determine the effect of credit risk, liquidity risk, leverage, bank size, operating efficiency, inflation, gross domestic sales on profitability. This research uses quantitative method techniques and uses a purpose sampling method in analyzing research objects which also uses cross section and time series studies. The object of this research is the Rural Banks in the Riau Islands. A sample of 35 Rural Banks registered with the Financial Services Authority in the period 2017 to 2022. Data analysis used the SPSS Statistics 25 application and EViews 12 to obtain descriptive statistical data, panel regression analysis, F test, t test, and coefficient of determination. The results show that there is a significant influence on several variables. Where the variables credit risk, leverage, bank size, operating efficiency and inflation have a significant negative effect on profitability and the gross domestic gross variable also has a positive relationship with profitability. Meanwhile, liquidity risk has no influence on the profitability of Rural Banks in the Riau Islands.